News & Notices

News & Notices
[Korea IT News] GAONCHIPS Reveals New CI...Declares a second leap forward as a global company (Oct 12, 2021)

GAONCHIPS Reveals New CI...Declares a second leap forward as a global company


가온칩스, 새 CI 공개…글로벌 기업으로 제2의 도약 선언 

GAONCHIPS unveiled its new company identity (CI) on the 12th, which contains meaning of new vision and innovation.

As soon as the company established its image as an innovative company, it reorganized its group system and organization and declared that it would become a global system semiconductor design solution company. GAONCHIPS is Samsung Electronics' official design solution partner (SAFE-DSP) and ARM's authorized design partner.

The new CI has moved away from the existing "Red" family and adopted "Blue," an index of honesty and trust. It has shaped the corporate image of trust and stability. Symbol Mark, which visualizes semiconductor chips in three dimensions, implicitly expressed the possibility of unlimited development of GAONCHIPS in the system semiconductor sector and the direction of innovative companies.

GAONCHIPS emphasized that the new CI contains the corporate philosophy of constantly developing and creating new values based on trust and innovation. It also implies changes and challenges to global system semiconductor businesses that are being pursued by companies. Based on GAONCHIPS' core values of flexible thinking and active challenges, it aims to become a first mover company that leads technological innovation.

GAONCHIPS will participate in the 2021 Semiconductor Industry Competition (SEDEX), hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Semiconductor Industry Association (KISA), as the first official event since the reorganization of the corporate image. The semiconductor industry competition will be held at COEX in Samseong-dong, Seoul for three days from July 27.

"In order to expand our business and make a second leap into the global market, we have carried out a reorganization of the CI and website that will enhance our corporate image and capture a new vision," said Jung Kyu-dong, CEO of GAONCHIPS.

By Reporter Kwon Dong-joon djkwon@etnews.com